Evaluation and improvement of digital channel performance
-
14. května 2025
8:00 – 9:50 - učebna P103, ECON MUNI + online v MS Teams
Within the course Strategic Digital Marketing we cordially invite you to the guest lecture provided by Ing. Anida Krajina Ph.D. – marketing researcher, lecturer and head of digital advertising at Optiweb. She has been working in marketing for over 10 years. She conducted her academic research in the Czech Republic and Austria and received her PhD in digital marketing (with a focus on neuromarketing and online consumer behavior) from Masaryk University in Brno. She is currently teaching Neuromarketing at DOBA Business School.
Her research and academic interest mainly focus on consumer behavior in different stages of consumer response models, especially on digital platforms. During her doctoral research, she used the eye-tracking method to measure visual attention to different types of digital stimuli. Her day-to-day challenges are shaping the digital advertising strategies for various clients and industries, and managing high-performing digital advertising campaigns.
The lecture will be held fully in English, and you can join by the provided MS Teams link.
- Pořadatel
-
Katedra podnikové ekonomiky a managementu (Ekonomicko-správní fakulta)
- Odpovědnost
-
Ing. Dušan Mladenovič, Ph.D.
Načítám mapu…