Insights to Campaign: The Power of Research in Campaign Launch

💡 Did you know? The average person is exposed to over 10,000 ads a day—yet remembers fewer than 10.
📊 Fun fact: Campaigns backed by research are 6x more likely to succeed.
🎯 Hook: So how do smart marketers turn audience insights into ads that actually convert?

Join us for a behind-the-scenes look at the journey from raw data to campaign launch. Real tools, sharp strategy, and honest lessons from the field.

We’re thrilled to welcome Štěpán Růža from Business Factory, one of the minds behind performance campaigns for global brands. With experience in both research and execution, Štěpán will share how his team turns insights into scroll-stopping ads.

What You’ll Learn:
✅ How to translate research into campaign strategy
✅ Tools that bridge the gap between insights and execution
✅ Real campaign examples from Štěpán’s work with top brands
✅ The biggest mistakes marketers make when planning campaigns
✅ Why testing, timing, and relevance are everything

🎤 Live Q&A included - Bring your questions—Štěpán’s ready to share what works.

📌 This guest lecture is part of the Strategic Digital Marketing course and will be held in English.