Digital Marketing Strategies: From Research to Execution

Why do some brands thrive while others struggle to keep up? 🤔 How do sudden market shifts disrupt entire industries overnight? And is AI the secret weapon reshaping marketing strategy as we know it?

Join us for an exclusive deep dive into digital marketing strategy with Nikola Kožuljević CMO at Smartsupp and founder of OpinioAI, an AI-powered market research platform. With extensive expertise in marketing strategy, communications, and e-commerce, he’ll reveal the key decisions shaping the future of marketing.

What You’ll Uncover:
✅ The hidden forces influencing consumer behavior (and how to leverage them)
✅ How to future-proof your marketing strategy in a fast-changing world
✅ The surprising role of AI and data-driven research in decision-making
✅ Why some marketing strategies fail miserably—and how to avoid the same mistakes
✅ The secrets behind effective marketing in the digital age

🎤 Live Q&A Included! Bring your toughest marketing questions—and get expert answers, free of charge!

Marketing is evolving. Are you ready to keep up? 🚀

📌 This guest lecture is part of the MPH_DMSM course and will be held in English.


Pořadatel
Katedra podnikové ekonomiky a managementu (Ekonomicko-správní fakulta)
Odpovědnost
Ing. Dušan Mladenovič, Ph.D.

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